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Happydent, Mentos and Daygum is misleading and Perfetti will have to pay 180,000 to multa.A impose the sanction was the Antitrust which shows the resolution in the last Bulletin. According to what we read, the Antitrust Authority imposed a fine of 150,000 euro at Perfetti Van Melle Italy and a 30,000 euro at Perfetti Van Melle SpA for deceptive advertising of the 2011-2012 campaign focused on dental health related to some chewing gum or candy liners such as: Happydent white full Vivident Xylit (mint Green and White versions), Daygum Protex (in versions Herbs white with aloe vera and Strawberry Jujce), Daygum XP and Mentos Pure white. In particular, the Antitrust Authority notes that the promotional campaign of chewing gum in question, "focused on the health benefits from the consumption of products, specifically for oral or dental hygiene, through the combination to the toothbrush, medical instruments, to boast on the effects Antitartar toothpaste, anti-caries and anti-plaque, yet the effects of reinforcement and protective teeth are misleading to consumers, "as advertised foods" can not be attributed to the characteristics of healthy gradually undermining boast a conscious and wise commercial monte nemrut choice of consumers . "
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