Vizeum will continue to provide customers a full media service for brands such as Chupa-Chups, Fruit-tella, Mentos. In the tender, partially defatted peanut flour special attention was paid to the digital expertise and strategic component offers Vizeum, partially defatted peanut flour which has received very high praise from Perfetti Van Melle. The agency has also demonstrated effective approaches to pleningovoy optimization and creation of custom media solutions.
Xavier Bafalluy, head of marketing partially defatted peanut flour PVM, commented on the results of the pitch: "All partially defatted peanut flour the agencies that participated in the tender, a lot of effort and showed a high involvement and enthusiasm during the tender meetings. By the end of the pitch again we have seen in a strong position in the market Vizeum and professionalism of the team. The agency offered many unconventional ideas and a balanced approach to solving our strategic objectives. Media plan, developed by the agency will be able to take the brand Perfetti partially defatted peanut flour Van Melle to a whole new level, so we are delighted to continue our partnership. "
Marina Alexander, CEO of Vizeum, added: "Winning the tender has become an excellent indicator of the effectiveness of our long-term cooperation and confirmation that Vizeum - the best media partner for the group Perfetti Van Melle. Over the years of working together, we have implemented a number of interesting projects to solve marketing problems of the company and are very proud of the results. We will be glad to continue the fruitful cooperation and prepared a range of solutions. "
About the company: Perfetti Van Melle - Italian-Dutch concern, producing confectionery and chewing gum. The company was founded in March 2001 merger of Perfetti SpA (Italy) with Van Melle NV (Netherlands). In July 2006, Perfetti Van Melle acquired a 100% stake in the Spanish company Chupa Chups.
Agency Vizeum is included in the communications group Aegis Media. Vizeum specializes in the planning and execution of integrated communications campaigns. Among the agency's clients: General Motors, Mareven Food Central, JTI and others. General Director of Vizeum partially defatted peanut flour Marina Alexander. www.vizeum.ru
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