Mumbai, October 29, 2012: Perfetti Van Melle India (PVMI), the market leader in sugar confectionery,

Mumbai, October 29, 2012: Perfetti Van Melle India (PVMI), the market leader in sugar confectionery, is expanding its snacks portfolio with the introduction of Stop Not Disks . With this, Stop Not is now available in two variants Golz and Disks . Both Stop Not Disks and Golz are available in a range of four flavors each. This new launch comes just within a year of Perfetti Van Melle India s successful entry into the snacks market in 2011.
Super crunchy and a delicious snack, Stop Not Disks comes in an interesting 6 edged shape, making its consumption great fun. The new Stop Not Disks is available in a great mix of contemporary and traditional flavors Chutney Mela, Mango Masala, Chatpata Lime and Too Tomato. Like Stop Not Golz, Stop Not Disks is also sold to the consumers in convenient Rs.5, Rs.10 and Rs.20 pack sizes.
Commenting on the launch, Mr. Ramesh Jayaraman, MD, Perfetti Van Melle India, said The Indian snacks market is extremely competitive and consumers are always looking for new options . We always try and differentiate our offerings to delight the consumer. We are pleased with the performance of our snacks business so far and are hopeful that Stop not Disks will contribute to it significantly.
The Indian subsidiary of the international confectionery major, Perfetti Van Melle S.p.A, a multinational having nabisco bowling a wide product range of gums, candies, chewies and lollipops, became the first country in the Perfetti Van Melle group to diversify its product portfolio and enter the snacks segment in the year 2011.
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