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Sassari. White teeth, healthy, clean outside the home. Just use a chewing india food pictures gum. How many times have we heard? Lots. Yet it is not true that chewing gum can replace your toothbrush. Indeed many complaints have been branded by the Antitrust Authority today as "misleading to the consumer." Now the two companies have devised various india food pictures spots, Perfetti Van Melle and Perfetti Van Melle SpA Italy, were fined and forced to shell out respectively india food pictures 150 000 and 30 000 euro. The two firms have the "package" brands such as Happydent, Vivident, Daygum, Mentos and the penalty refers to the many promotional messages circulated between 2011 and 2012.
In essence, explains the Authority, there would be no certain link between oral hygiene and the presence of certain substances in chewing gum, such as xylitol and calcium. But not only that, since not guarantee even the many touted benefits such as protection plaque, Antitartar toothpaste or strengthening india food pictures enamel and gums. So if we want to keep our smile is better to bring along everything you need even when you are away from home.
Branched products in the list include many well known thanks to the great media hype as Happydent white full Vivident Xylit versions mint Green and White, Daygum Protex (including white Herbs with Aloe Vera Juice and Strawberry), Daygum XP and Mentos pure white.
Reply. Perfetti Van Malle in a note sent today, said that the promotional and advertising messages were always made in compliance with the rules and consumers. Therefore, "does not agree with the substance and conclusions of this measure. The company has always operated with very strict ethical standards, with the utmost attention to the normative references and respect for their consumers. Additionally, please note that The Corporate Governance india food pictures advertising has not never considered improper communication. Perfetti Van Melle therefore reserves the right to evaluate any action in defense of their image and the correctness of their behavior. "
The company india food pictures also points out that it has always put great emphasis on the importance of proper daily oral hygiene with the use of toothbrush and toothpaste. "Our advertising campaigns have always tended to emphasize india food pictures that the use of chewing gum is to be understood india food pictures as support for oral hygiene on those occasions when you can not brush your teeth. Specifically, advertising campaigns Daygum Protex repeat always the slogan "when there is no toothbrush, no Daygum Protex." So the use of chewing gum was never mentioned as an alternative to the toothbrush, but as a useful adjunct to oral hygiene when you can not brush your teeth. Only in the absence of toothbrush was recommended chewing of chewing sugar-free with Xylitol, with added fluoride and calcium, practice suggested by the same guidelines of the Ministry of Health. "
The products, explains the Perfetti, are dietary supplements, duly notified by the Ministry of Health, in the time provided by law, and judged to be compliant by the Ministry itself. "Labels that appear on products are fully licensed and provide regular and accurate india food pictures information to consumer. All health claims related to functional ingredients contained in our products (xylitol, calcium and fluoride) were used according to the rules of the European Union Regulation and changed over the years according to the requirements of the European legislation and ever terms provided by the same. Claims are supported by hundreds of scientific studies provided to international authorities themselves. "
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