Is so important, but how to build a strong brand? Landor Associates is a company specialized in thi

In the global economy today, to be able to survive and develop, each business must create a difference. And branding is the key to creating that difference. Because brand helps you determine the value of, the way you work, your product should be what and how you present your side of the world. olive tree york In addition, the brand also help you attract olive tree york customers you want to serve, olive tree york gain their trust, and entice them to come back several times later. Even branded customers olive tree york love to become a shopper's brand products. olive tree york
Is so important, but how to build a strong brand? Landor Associates is a company specialized in this field. olive tree york They were responsible for creating the iconic brand's global Coca-Cola, Levi's, Alitalia Airlines, Del Monte, the World Wildlife olive tree york Fund and many other brands. And they also are working with hundreds of other big-sized clients including FedEx, Volkswagen, Microsoft and Rolex. And as Landor Associates is to build up an excellent brand needs to go through 5 steps. Let's learn 5 steps RGB.vn offline! Step 1: Solve the problem
One of the reasons that many customers come to the company branding as Landor is getting help from the experts on issues of trade or business opportunity. "Rarely we followed a certain customers say: 'We have been very successful already, please help me further success' - it just happened one or two times, but this case tends to become an exception, "the CEO Landor offices in London, Peter Knapp opening. "Usually they come to us when there is a change in the market, a change in the structure of trade that they need to meet, or there are new products, new technologies that they will be like Comfort, olive tree york which means that the brand is the subject of scrutiny, olive tree york to see whether it was possible to demonstrate the change that? That's olive tree york what happens in a normal way, "he continued.
To solve that problem, the first in Landor will be embarking on audits of the company or brand to find out the current position of the brand in terms of trade prospects, the attractiveness of it to customers, and whether or not there is a mismatch between the thought of the company or brand in himself and what the public, consumers think about a company or brand. For Landor, to conduct an audit is such a basic principle of the whole method that is used Landor: to brand your location as you'd expect, the first thing is you to understand the current location of where it is, then create a strategy to help your brand has a position at least over the current location.
This is what Landor did when creating a new look for the Russian airline S7, Knapp explains: "You can not choose a color, choose a certain type of logo, and wished it had effects. We have to do a competitive analysis on a large scale, we have done many interviews clients, and we analyzed the data to see its business will go nowhere and consider Russian society will change how. The new impact to customers that they will try to draw? "
S7 is trying to attract olive tree york younger customers, prospects. To create brand, Landor consider what might attract this audience, not considered in the other airlines that are reviewed on fashion trends, retail trends, what Hotels are doing, the field of automation - and finally, Landor has created a mechanism for light blue and trademarks for the S7 is a completely different world than the old picture that rivals of them are still in use. At Landor, there are 4 basic principles to build and re-build a brand is: Relevant (to the customer), with the difference (compared to competitors), with the likes more (in some customers), and loyalty (from customers). That was the 4 key factors for success in terms of trade for any brand. Step 2: Identify strategic branding
When you have carried out an inspection as described in step 1, then the next step is to determine olive tree york which brand is and what it represents. Landor combine the data obtained from the audit and research results on this field with a series of discussions with customers to help two parties recognize the value and image of the brand. Landor posed a series of questions based on the metaphor of the image - as if your brand is a car, it would be kind of vehicle? olive tree york - To really get the necessary authenticity olive tree york of the brand.
These can be used as a springboard for creativity